CHEAT SHEET – QUICK REFERENCE INFO FOR AFFILIATES

WHAT ARE RESTAURANT VOICE APPS (RVA’s)

Restaurant Voice Apps are voice-enabled apps that lets customers book reservations, RSVP for events and waitlists, book parties or special events and hear daily specials, directly through their Alexa or Google Home smart speaker

RVA’s have the following features and benefits: 

  • Your Voice App Domain Name (VADN) is Verified on the Alexa Skills App Store
  • Get found on the Alexa Skills Store with a iisting that YOU own and control (not OpenTable, UberEats or other 3rd party listing service)
  • Alexa users can:
    • Get Hours and Location
    • Hear Info about Your Restaurant
    • Book a Party
    • Get added to a Waitlist
    • Hear the Events Schedule
    • Get Hours and Location
    • Hear Daily Specials
    • RSVP to an event

WHY DO I NEED AN RVA FOR MY RESTAURANT?

  • Voice Search is the new Google Search – Get found on voice, not just Google with your own Alexa Voice App.
  • By 2020, 50% of all internet searches will be by voice query and 3 out of 4 homes are projected to have “smart speakers” (Alexa, Google Home, or  Apple Homepod) If you don’t have a presence on Alexa, customers can’t find you.
  • Your competition is going to have their own Restaurant Voice App – where is yours?

 

HOW MUCH DOES IT COST?

$1000 for the activation/onboarding fee and $329 per month for maintenance and hosting. A pre-launch special of $899 activation/onboarding fee and $99 monthly rate locked down for life is available until 5pm May 21, 2019.

 

WHEN WILL MY RVA BE PUBLISHED?

Within 30 days from your content (hours, restaurant info, logo etc)  being submitted to our dev team your voice app will be live.

 

HOW OFTEN CAN I UPDATE MY RVA?

You can update your RWA weekly. Specials can be updated immediately by writing a new post on your blog.    

 

WHAT HAPPENS IF OUR RESTAURANT DOESN’T TAKE RESERVATIONS?

If you don’t take reservations we can easily deactivate this feature. We can also substitute the “Waitlist” feature in its place.

 

CAN YOU DO AN RVA FOR GOOGLE HOME AND APPLE HOMEPOD AS WELL AS ALEXA?

We can create an RVA for Google Home but not for Apple Homepod. Contact us for a custom quote. Note that as of March 2019 Amazon’s Alexa has a 70% market share so our focus is an “Alexa first” approach with Google Home the second cab off the rank.  

WHAT ARE THE AFFILIATE PROGRAMS?

The affiliate programs are detailed here  

POTENTIAL SALES OBJECTIONS

Objection – Monthly recurring charge: “What am I paying for? What is included in this charge?

Response: The monthly subscription covers server hosting, maintenance, security, updates and 24/7 support. It also covers what we call the “Alexification” of your content changes where your text is translated to a syntax and language structure that Alexa can read, understand and respond to.  

Objection – OpenTable: “I already have reservations through OpenTable on Alexa why do I need my own custom Voice App for that”

Response: There are several reasons why you should have your own RVA, but the biggest are Relevance, Cost Comparison and Ownership.

  1. Relevance – with 50% of all search being done with voice, if you dont control your presence on Voice your restaurant can be rendered irrelevant in voice search.
  2. Cost – what does it cost you to use OpenTable? As of April 2019 the cost is around $1 per person seated plus $199 a month, with featured Restaurants paying $299 a month. Some restaurants are paying up to $5,000+ per month. With your own RVA, all reservations are included in the monthly subscription and that means UNLIMITED reservations at no extra charge.  
  3. Ownership – With your own RVA YOU own your name on Alexa not OpenTable or another platform owning your name and allowing you access to your own brand. Your restaurant lives on their platform not Amazons.

Objection – What is the ROI? “What can I expect as a ROI on such a new product? Are their quantifiable results to prove up the value?

Response: With a new product there are no numbers to show what a restaurant can expect. But consider the value of Relevance (being found on Alexa) Cost (the savings you get compared to Open Table reservation fees) and Ownership (owning your own name on the Alexa Store) Consider also that it takes just 99 covers a month to offset the cost of openTable and other table reservation application fees. That’s $99 less you have to pay to Opentable and Co. Get 100 covers through your RVA and it becomes a profit center.      

Objection – Who owns the RVA? “When the RVA is published in the Alexa store who owns the skill?”  

Response: We (RVA Inc) own the code to our platform. You own your brand, we just act as your voice agency and host it and manage it for you through our platform. If at any time you want to self host/self manage your own Voice App, we just remove the RVA from the Alexa Store and you can upload your own code. Note# we do not write any creative copy or do any design work.   

Objection – “Why is there no menu ordering?”

Response: Amazon Restaurants (Amazon’s version of UberEats/DoorDash) is the default food ordering skill in Alexa. We are working on connecting that skill with our RVAs as an added value feature in a future release.

Objection – “Can I get an RVA on Google Home or Apple Homepod?”

Response: Yes we can create an RVA for Google Home (contact us for a quote) No we cannot do an Apple homepod at this time. It’s worth noting that as of Jan 2019, Alexa has a 70% market share.  As such we have adopted an ‘Alexa first Google second’ strategy with our focus on creating a robust platform for RVA’s with Alexa as the first cab of the rank.

Objection – “Cost: “I don’t have the budget for this right now ”

Response: If you don’t have the budget we can offer two options:

  1. FINANCE: We can finance 50% of the Activation/Onboarding Fee and roll it into your monthly fee
  2. VSO ONLY Package:  A Voice Search Optimization package is $250 down and $50 p/mo and has the following features:
  • Make a Reservation
  • Book a Party
  • Get added to a Waitlist
  • Hear the Events Schedule
  • Hear Daily Specials
  • RSVP to an event
  • Voice App Domain and Brand Name Verified
  • Hours and Location
  • Info about Your Restaurant

The VSO ONLY option is a no-frills option for budhget minded restaurants or for restaurants that don’t offer reservations, RSVP for events or private party bOokings. This option is about owning your name on Alexa.       

This is an option if the customer is interested but not ready to bite on the full RVA package.